A NORMAL
BUSINESS PLAN INCLUDES
SYNOPSIS
Business Activity
What is Required funding etc.
INTRODUCTION
Background - Personal and Business
PRESENT SITUATION
Type of work undertaken
The Law of State, County and City for the
project
Marketing and Advertising
Management and Personnel
Business Consultants
Key Skills
Reputation
Photographs
STRENGTHS AND WEAKNESSES
The projects and personal
Strengths
Weaknesses
THE MARKET PLACE
Customer Base - Full demographics
Competition
POSITIONING STATEMENT / FIVE YEAR
PLAN
Objectives - What do you want to
achieve
Strategies - How will you achieve it
HOW THE OBJECTIVES OF THIS
PLAN WILL BE ACHIEVED
Future Management and Staffing
Business Potential
Funding
Location and Equipment
Profitability and Growth
Control Systems
Resources
FINANCIAL INFORMATION
Notes on Cash-flow
Cash-flow forecast (5 Years)
(Each Year Split Monthly)
CONTINGENCY EXERCISE
Contingency plans
What to do if something goes wrong
APPENDICES
Enclosures - anything that is relevant