A NORMAL BUSINESS PLAN INCLUDES

SYNOPSIS
Business Activity
What is Required funding etc.

INTRODUCTION
Background - Personal and Business

PRESENT SITUATION
Type of work undertaken
The Law of State, County and City for the project Marketing and Advertising
Management and Personnel
Business Consultants
Key Skills
Reputation
Photographs

STRENGTHS AND WEAKNESSES
The projects and personal
Strengths
Weaknesses

THE MARKET PLACE
Customer Base - Full demographics
Competition

POSITIONING STATEMENT / FIVE YEAR PLAN Objectives - What do you want to achieve
Strategies - How will you achieve it

HOW THE OBJECTIVES OF THIS
PLAN WILL BE ACHIEVED
Future Management and Staffing
Business Potential
Funding
Location and Equipment
Profitability and Growth
Control Systems
Resources

FINANCIAL INFORMATION
Notes on Cash-flow
Cash-flow forecast (5 Years)
(Each Year Split Monthly)

CONTINGENCY EXERCISE
Contingency plans
What to do if something goes wrong

APPENDICES
Enclosures - anything that is relevant