What is the
difference Be sure
you know what you want and what to expect when
pursuing a new venture, business or project. A
lot of time, resources and hard money can be
saved in knowing what to do and the order in
which to do it. A good rule of thumb is to never
commission a business plan until a feasibility
study has been completed first.
A feasibility study is normally
less than 20% of the cost of a business plan and
although a feasibility study will not be
anywhere close to the in-depth “nuts and bolts”
view of a business plan, it will do exactly what
the name implies. It will show if a project is
feasible before any other steps are taken or
indeed paid for.
There are very big differences
between a feasibility study and a business plan.
A
feasibility study is
designed to discover if a business or project is
“feasible” or if it is not: (In short, does the
business or project warrant further investment
of time, money and further study or is it a
non-starter). A feasibility study is a
relatively inexpensive way to safeguard any
wastage of further investment (will it work or
won’t it).
If a project is seen to be
feasible from the results of the study, the next
logical step is to commission a full business
plan.
Will the investment made in the
feasibility study itself then be wasted? No..
Because the research and information uncovered
in the study will be of good use in the business
planning stage and will also reduce the research
time and therefore the cost of the business
plan.
A business plan is
designed to “plan” in advance how a business or
project will be started, implemented and
managed: (In short, a working “blue print” of
the entire operation of the business or
project). Business plans are commissioned for
one of three reasons: Reorganization,
investment/funding or a management blueprint for
operation.
Man
never plans to fail, he only fails to plan!
FEASIBILITY STUDIES demonstrate
to a prospective project owner or investor that
a given concept is financially viable and
whether further study and/or a business plan is
warranted.
For a feasibility study, basic
data is obtained from the client through a
series of queries, questions and meetings,
wherein the client provides some of the research
and other data and facts need to be gained from
a variety of sources.
The typical feasibility study
contains, among other items, notes on financial
projections, a general description of the
business, general details describing how the
company / project will be formed, managed and
marketed, statements concerning the competition
and a cash-flow projection based on averages.
Further notes can be included as to general
details of the project and revelations found
during the research stage. The study will
normally be completed quickly and in very
general format compared to that of a business
plan. A feasibility study should answer five
questions.
BUSINESS
PLANS A
Business Plan is a detailed blueprint for
building a given company. A business plan
contains all that the Feasibility study has plus
specific time-lines, detailed budgets with
monthly and seasonal forecasts, letters of
intent, resumes of staff, background,
competition, strengths & weaknesses, work sheets
and full notations, appendix and all related and
required documents that will be referenced as
the company is being developed.
A well-written business plan will
show exactly what revenues can be expected and
when to expect them, what overheads and expenses
will need to be paid and exactly when they will
be due.
It will also show staffing levels
and salaries along with costs of employment,
sales levels with monthly and seasonal trends,
setup costs, building/office costs, utility and
telephone costs, legal, insurance and accounting
costs, office furniture and supplies costs and a
myriad of other costs and projections as well as
legal requirements and conformation to
regulations.
In addition to the projections
and costs, the business plan will feature
sections on demographics, sales and sales
methods, objectives, expansion plans,
contingency exercises, product/services market
introductions, regulatory requirements, laws of
City, State and Federal government relating to
the business / project and much more.
A well-written business plan can
help maximize potential and minimize overheads,
liabilities and risk associated with any
project.
Man never plans
to fail, he only fails to plan!
A feasibility study and a
business plan are totally separate documents and
each do a very specific job. The costs
associated with each are also completely
different.